Editorial design is one of a main focus of a graphic designer. When you turning over pages and pages in a magazine or book, you will find, there are many different kinds of layout styles of pages, depends on the theme and the subject matters of the page or the magazine issue/book itself. For my Graphic design course, I need to make a 4-page magazine page for my assignment, by interviewing one of my classmates. So, I have studied how to design the magazine layout with its principles and searched for many different magazine layout styles for inspiration. Today, I would like to share what I found with you as I think layout design is fun!
If you are a beginner of layout design like me, watch the following video, which may help you to get a brief idea of what layout design is and tips of designing magazine pages.
I’m going to write a summary of the main points that we have to consider and notice whenever we want to do layout design, from the video that I shown you, my lecture, and my research.
First, you have to think about the theme, which must be matched with your whole magazine issue, and the topic that you chose. This would affect the images and text to be used for the page. You have to pay attention on choosing an interesting topic, placed with attractive images and text that can capture your audience’s attention. So, it is the most important things you have to think carefully before you start doing anything! Brian storming!
After you have chosen your theme, think about your HEADLINES/titles. A eye-catching line is important for encourage your reader to continue on reading your article! Play with WORDS and PHRASES, be clean and simple, which may grab attention directly and immediately.
For the content, be careful when choosing a suitable column for the whole layout. Columns and Grids are used for layout design as they are structure, giving your hierarchy, unity and flexibility! Ask yourself what kind of columns should I use, 2/3/4/5/6? For more columns, more flexibility is found! REMEMBER, GRID IS GOOD and ESSENTIAL! They give you OPTIONS, which allows you to change things around easily. Moreover, use one set of font for your content, not more than 2! If you use too many fonts within one page, it would lead to visual conflict, confusing your readers.
Then, focus on the colors and placement of the elements used in the page.Think about the style, to create your own style! To study more, find different styles of different magazines, as each type of magazine applied with different design concepts and styles. SEARCH and LEARN! Which can help you to get more inspiration.
Also, watch videos about different magazine layouts!
When everything is ready, think about what software you want to use. This time, I would like to use InDesign, so I’m going to show you some sources of InDesign tutorials:
And this YouTube channel uploads many videos of Adobe tutorials, you can not only find InDesign but also other Adobe software tutorials such as Photoshop and Illustrator. WATCH it and search for what you are interested on YouTube!
At Last, design the composition, the whole layout with everything you prepared. Get inspiration from different kinds of magazines. And play with the design concepts and elements. Here are some magazine layouts that I like, which inspired me for my own one.
This one is a newspaper one, but I think the concept of making a shape with the content text is a good idea for making a more interesting layout when there are more text in an article. It helps to breakthrough the boring layout.
In addition, here are something that you have to be careful when doing the layout design.
1. Avoid justifying type, as it would increase the space between types
2. Avoid flushing the type left
3. Avoid hyphenation
4. Avoid Widow, do not leftover words on one line from a paragraph
5. Avoid Orphan, do not leftover one word on a line
6. Use proper font size, with 14pt for the Big headline, 12pt for the sub-headings, 9 or 10pt for the text
7. Start with Margins, and TEXT should be placed INSIDE the margins
Yay, now everything is ready! Start working and Brainstorm your ideas!